Over the years, Rolex has carved its place in sports and pop culture by cultivating countless high-profile relationships across an array of industries. They patented the world’s first perpetual self-winding mechanism in 1931, a groundbreaking system found in each and every modern automatic watch. From that moment forward, Rolex established a reputation for its achievements in precision and accuracy. A Rolex timepiece became the first wristwatch in the world to receive chronometer certification in 1910, and, just four years later, they were awarded a Class A precision certificate. In 1908, the company officially took on the name Rolex and, soon after, they relocated to Switzerland to begin designing their own watches. Hans Wilsdorf and his brother-in-law, Alfred Davis, started their business by importing Swiss movements and putting them inside quality watch cases.
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